Embracing a New Chapter in Sustainable Fashion
Redesign
We take gently used clothing and redesign it into fashionable, one-of-a-kind pieces
Rewear
We encourage re-wearing these redesigned garments, extending the life cycle of each piece and reducing the demand for new clothing production.
Reduce Waste
By focusing on redesign and re-wear, we significantly reduce textile waste, contributing to a more sustainable future.
Jellyanney Rewear:
A New Chapter in Fashion
Our Mission & Vision
Fashioning a Sustainable Future
Mission: To reduce waste and transform pre-loved garments into unique, stylish pieces,
inspiring a conscious approach to fashion.
Vision: To advance sustainable fashion through innovative approaches, fostering
creativity, community engagement, and responsible consumption.
Our Story
One day, while sorting through my wardrobe, I was struck by the number of garments I had barely worn—some still with their labels, others worn only a handful of times. That moment of reflection made me realise the role overconsumption and waste played not only in my own life but also in the broader fashion industry. Determined to address this issue, I channelled my realisation into action. Recognising the need for meaningful change, I decided to transform both my personal habits and the direction of my brand. This pivotal moment marked the beginning of Jellyanney Rewear’s journey towards sustainability, innovation, and responsible fashion
Our Journey
Jellyanney Design Emporium formerly a contemporary fashion trends and innovative designs, is renowned for its sophisticated, modern, simple, and stylish collections. However, as the fashion landscape evolved towards a more conscientious approach, Jellyanney adapted accordingly, acknowledging the imperative for sustainability, and underwent a significant transformation, re-emerging as Jellyanney Rewear an enterprise committed to sustainable, ethical, and environmentally responsible fashion practices. What began as Jellyanney Design Emporium, known for its sophisticated and modern collections, has now evolved into Jellyanney Rewear, a beacon of sustainable fashion. This change was inspired by a personal realization of overconsumption and a desire to reduce waste, not just in our closets, but across the fashion industry. Today, we are proud to champion upcycling, ethical practices, and conscious consumption.
The Art of Upcycling
Upcycling is more than a trend—it's a movement towards a more conscious, creative, and sustainable future. At Jellyanney Rewear, we believe every garment has untapped potential. Through innovative redesign, we transform forgotten clothes into one-of-a-kind pieces that speak to your individuality while supporting the planet. Join us on this journey to redefine fashion by choosing Rewear over new wear. Together, we can extend the life of clothing, reduce waste, and make a meaningful impact on the environment. Are you ready to upcycle your wardrobe and become part of the change?
Key Milestones
Transformation to Sustainability: Embraced a fully sustainable business model, focusing on
redesigning pre-loved garments.
Upcycling Workshops: Launched programs to teach the art of upcycling to schools, youth groups,
and community organizations.
Community Impact: Partnered with educators and leaders to empower the next generation of
eco-conscious creators.
Our Commitments
